You've likely never worked with your next project client before. In professional services organizations, 87 percent of their projects - on average based on a survey I conducted of my readers and colleagues five years ago - are first time clients. That means most projects are one-off work, but you still want to get everything as close to right as possible so that this next client becomes part of that 13 percent that are old clients coming back for new work. Or, better yet, get that number to 20-25 percent. Why? Because keeping customers or getting them to come back for new work is always easier and less time consuming and less costly than adding new project clients...