An email list is an exact way to use targeted marketing - it can help to convert visitors to your website into paying customers, it allows you to share specific messages, it's a more personal form of advertising and marketing, and you will own your email list, meaning it's not owned by another platform or entity.
Of course, building an accurate and robust client email list isn’t exactly a quick job, rather it is something that takes work and many steps. Be sure to read through these six tips that can act as a beginner’s guide for building an effective client email list.
Use the Website's Landing Page or BlogOne of the best ways to start growing your email list is to place a CTA (call-to-action) on the company's website and any blogs published. Make the CTA simple and direct with a link that visitors can click on. The easier it is for them to enter the information, the higher the success rate will be for your contact list.
Offer an Incentive for Sharing Information
You can also create an incentive program wherein visitors who provide their name and email address (at the very list) will receive an incentive. This could be a discount on their next purchase, free shipping, an exclusive look at a new product, and so forth.
Now, if your company doesn't sell products, then you can offer something such as an ebook or report that would be relevant and offers value. The whole idea is that you want to hook them with an offer they can't refuse.
Perform a Records Search to Ensure Accuracy
An important consideration in making sure your client email list is effective is ensuring that all the emails are accurate and up-to-date. If you don’t have the right contact information, then clearly your message and marketing efforts won’t be successful since they won’t reach the intended target audience.
One way to ensure accuracy is to perform a records search. You can search records here through PublicRecordsReview. The email and social media feature on the website is actually quickly becoming one of the most popular features with users. It's a great way to verify a person's identity and get their correct contact information such as their email address and phone number. It could be as simple as your records having one number wrong in their phone number, or a missing letter in their email address.
Make Use of Social Media
Your social media networks are also a great way to build your contact list. What makes these platforms such a valuable tool is the fact they can reach a large audience in one go. In a way, they can end up being the most effective tools you use.
Pop-up ads get a rather bad reputation, but the fact is that they can be quite useful. A surprise pop-up ad on your company's website prompting visitors to sign up for an e-newsletter or mailing list can offer some pretty positive results. They aren't going to capture every visitor, of course, but it can be worth trying.
With a pop-up ad, you'll also have control over the timing. This is when you choose to have the ad appear. It could be after a certain number of minutes on the site, after viewing X number of pages on the site, after spending a specific amount of time on any given page, and so forth. You have complete control over the timing, which you will probably want to play around with and gauge what works best.
Pop-up ads can even combine the incentive tip by mentioning what’s in it for the visitor that signs up.
Willing to Put in the Time - Purchase Ads
If you're willing to invest a little money and time, then purchasing ads could be a great option. The main downfall here is that you don't tend to get immediate or even fast results. Ads on social networks like Twitter and Facebook can bring about some good results, and help to create buzz around your company, but keep in mind that it won't be a one and done solution.
Take Advantage of an Accurate Email List
By using each of these tools, techniques, and tips, you will begin to put together an email list that is not only useful but accurate, allowing you to take full advantage of the contact information and how it can help the business to create a more targeted approach to marketing.