There are already a great deal of web tools available today that you can use to optimize the productivity of your business; but even though these are recommendable, there’s somewhere else you should look first.
Your online presence needs to be effective, it can’t be barely sustainable. At worst, your online presence will be gauche and drive away customers. At best, your site could become a regular point of visitation for a variety of diverse clientele across the web. There are many ways to make just this thing happen, but they usually require professional assistance.
For example: would it be in your company’s best interest to add ‘bots to the home page? If you’re not familiar with ‘bots, they are basically software traffic routers which pop up on the bottom of a user’s website navigation platform and offer to help them find what they’re looking for in the form of an instant message.
Bots can very quickly get people where they want to be, making visiting a given site more convenient. But they can also serve as a barrier between businesses and their clients, so this makes them a double-edged sword.
A Cyborg Customer Services Solution
The best option when it comes to bots is to hybridize between human and bot care. Responsive design wasn’t necessary back in the days of the flip phone when we were only able to text 160 characters at a time. Today, that’s changed. People want instantaneous service, and a bot can provide that until an agent can actually get in touch with potential clients.
You can employ such a solution and collect data on it to see if there are any improvements in either sales or site visitor time. Something else you can do to optimize your business is incorporate error monitoring practices.
The Testing Factor
Error monitoring now incorporates app analytics which can really give you a picture of what practices are effective as pertains to managing your product. You can see error increases, and you can see what caused the error. Then you can work to do more of that practice, whatever it is.
Keep a close eye on your app and find code or other redundancies where you can. Look at energy, for example. How much energy does your business consume during daily operations, what’s the peak energy conception, when is it at its lowest point, and what’s the average? You may find that your energy use makes you eligible for certain savings.
A Few Numbers To Think About
A 5.1 kWh solar energy system will cost around $5k and provides enough power to maintain a small office of half a dozen employees or so. Such an office would, depending on their state, receive a tax break for instituting the sustainable solution, they would no longer have to pay monthly utilities, and property value would increase between $10k and $20k.
That said, technology does seem to be saving businesses large and small tens of thousands on a regular basis. Consider the kind of savings that come from a data center which is totally replaced by a cloud computing solution. Imagine the hardware and infrastructural savings which come through BYOD (Bring Your Own Device) solutions.
Since every business is different, you may want to start by only switching tiny aspects of operation. Maybe a team of three goes BYOD for three months, and if that works, then a team of a hundred does—you get the idea.
What’s important here is that data collection technologically can both save you money, and help you identify points where resources can be conserved; all while giving your business the ability to provide the same level of service.