The real challenge is refining your digital marketing efforts to ensure success. While there are a lot of solutions you can now use to amplify the impact of your digital marketing campaigns, automation is certainly the way forward. We have just the tips and tricks to get you started with digital marketing automation in this article.
Synchronize Different Platforms
Automating digital marketing efforts requires the use of an integrated set of tools and instruments. You cannot treat different parts of the marketing campaign as a separate thing, especially not if you want to amplify the impact of the campaign exponentially.
Fortunately, you now have tools like PieSync making integrating multiple platforms easy. You don’t have to manually synchronize data across multiple platforms and can instead use PieSync to automate this process.
The Pipedrive Google Contacts (G Suite) Sync Guideline shows just how easy it is to integrate the two platforms. You can automatically add contacts from Google Contacts to Pipedrive (and vice versa) without worrying about duplicates and other common issues.
With the different platforms integrated and synchronized, you can start optimizing your digital marketing workflows gradually. The process starts with eliminating tasks that are repetitive and time consuming by immediately automating them using scripts and other tools.
This will reduce the time needed to complete one campaign cycle substantially. Once the process is completed, you will have streamlined workflows capable of scaling up your digital marketing impact by a substantial margin.
Keeping it simple is what you need to do. A lot of marketers overcomplicate marketing automation, but this isn’t necessary. For instance, triggering the delivery of a reminder email when a dropped cart is detected is as easy to do as setting up a few parameters and actions.
Watch Out for Traps
It is also worth noting that there are some obstacles to avoid when automating your marketing efforts. Some tasks, such as interacting with the customers on social media, are best kept personalized, so automation isn’t always the best solution for the situation.
The same is true with emails. While you can automate the personalization of your email marketing content, there are limits to how far you can push the boundaries. There will be times when you want to address the customers individually or create personalized content without automating parts of the process.
Last but not least, you want to avoid the trap of automating everything without sufficient reviews. Automation is a process, not a one-time thing. You want to refine how you automate different parts of your marketing campaign to produce the greatest impact.
Keep these tips and tricks in mind and you will find automation to be the way forward. You can expand the reach of your marketing campaigns without investing more time, money, and resources into the campaigns with the help of automation.