More consumers than ever are demanding equality and diversity from the businesses they support.
A special report on brands and trust has revealed that 69% of consumers want to support brands that express their values, and are more likely to trust brands that are more committed to being involved in societal issues.
Brands Take a Stand
Belief-driven buying has become the new normal. The number of consumers making their purchasing decisions based on personal beliefs and values has risen significantly. In 2017 just around half of consumers (51%) were belief-driven buyers, and by 2019 this had increased to the majority of consumers (64%) across eight highly influential global markets.
A special report on brands and trust has revealed that 69% of consumers want to support brands that express their values, and are more likely to trust brands that are more committed to being involved in societal issues.
Brands Take a Stand
Belief-driven buying has become the new normal. The number of consumers making their purchasing decisions based on personal beliefs and values has risen significantly. In 2017 just around half of consumers (51%) were belief-driven buyers, and by 2019 this had increased to the majority of consumers (64%) across eight highly influential global markets.
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