Let’s look at another situation. My favorite band is Cheap Trick – a classic rock band from the ‘70s still making music well into their 60s. In 1997, they announced that the next single off their latest album was going to be “Shelter” a good, but downer of a song about a guy not having his father and mother any more (like the little boy, they are dead). They were going to release it at Christmas time. I know the band…I said it was a bad idea. Others chimed in…and thankfully they listened to us.