Digital media strategy isn’t something that most clients understand without a lot of explaining, and my personal preference is to explain it to them over a nice, long lunch at a reasonably nice restaurant. Of course, after a certain alpaca incident, management cut up the Calico company credit card, so I’m paying for those lunches up front. When you’re paying for things like food and gas out of pocket, you’re concerned about two main things: getting your money back as quickly as possible, and not having to bring in an accountant or your six-year-old daughter to figure out the finance software. You want straightforward, intuitive software, and you don’t want any messing around when you’re getting your expense report approved. Basically, you want Workamajig....
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