True creative leadership sometimes seems like a lost art. Where are the bold decision makers? Where are the change makers? Are too many people just going with the flow in your organization, waiting till the clock hits 5 PM so they can dart out the door? I'm not saying that everyone should be working overtime. Not at all. And I don't think everyone should be pushing 110% utilization. But the creative project leadership needed to get things done and to keep a team focused on the end goals of a project... that's what seems to me like the lost art.
So how do we ensure we have proper leadership on our creative projects? Get the creative director involved on each project? Not exactly. If you know me well enough, you know that I stand by my theory of a creative director or project office leader needing to be just that; the person in charge of the creative project process that guides careers, helps build and enforce processes, and knocks down roadblocks that stand in the way of project success. Leading a project or getting heavily involved in any ongoing project should only be done in emergency situations...
So how do we ensure we have proper leadership on our creative projects? Get the creative director involved on each project? Not exactly. If you know me well enough, you know that I stand by my theory of a creative director or project office leader needing to be just that; the person in charge of the creative project process that guides careers, helps build and enforce processes, and knocks down roadblocks that stand in the way of project success. Leading a project or getting heavily involved in any ongoing project should only be done in emergency situations...
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