We often make decisions and deals and run projects that may not seem like winners. They may not seem like we’re getting a very good deal in the process. But that may just be a surface view of the project value.
In the mid-2000s my wife received a free iPod at the Apple store with her purchase of a new MacBook Pro. She didn't really have a need for it so she gave it to our third oldest son. Eventually he got a newer iPod and gave the free one to his older brother. Then, about 4 or 5 years ago my wife and son came to me wanting to make the iPhone switch. I was still in contract with Verizon who didn't yet have iPhones but they were out of contract and wanted to jump to AT&T. To sweeten the deal - because I was now going to have to pay for two phone plans – they said I could have the iPod…which was now old technology. I said, “ok” because it was what they were going to do anyway and I wanted an iPod…
In the mid-2000s my wife received a free iPod at the Apple store with her purchase of a new MacBook Pro. She didn't really have a need for it so she gave it to our third oldest son. Eventually he got a newer iPod and gave the free one to his older brother. Then, about 4 or 5 years ago my wife and son came to me wanting to make the iPhone switch. I was still in contract with Verizon who didn't yet have iPhones but they were out of contract and wanted to jump to AT&T. To sweeten the deal - because I was now going to have to pay for two phone plans – they said I could have the iPod…which was now old technology. I said, “ok” because it was what they were going to do anyway and I wanted an iPod…
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