Clients and Coworkers Across the Country
One of the biggest impacts remote work has had on project management is that people are taking the “remote” part seriously. Current employees are picking up and moving to new places and companies are hiring team members who live all across the country, which would not have been possible before. This has created a shift in the way agencies are operating, as they can hire top-tier talent from a wider bank of prospective candidates. This shift expands agencies’ client opportunities as well, widening their client reach further across the globe. In fact, 1 in 5 digital marketing agencies are already 100% remote, meaning that this might be the future of agencies.
Pros and Cons to Remote Work
You might think the distractions of home life like TVs, children, and pets would make team members more distracted and slack on their work. However, a recent study found that working from home increases overall productivity—making both managers and clients happier. Work hour flexibility can spark creativity, therefore creating higher quality work at a quicker pace.
Saves Company Money
Unique office spaces, comfortable furniture, and other equipment and utilities are all hallmarks of agency offices. Going fully remote eliminates the need for a physical space, therefore eliminating costs for rent and equipment. This reduction in costs can help your company allocate funds elsewhere—whether by increasing employee benefits or being able to give more salary raises.
Improves Employee Satisfaction
Even when you have an interesting podcast or awesome playlist to listen to, sitting in rush hour traffic on the highway is a task that nobody enjoys. When your office is your home, that commute time vanishes. This not only gives team members more time in their day for work and leisure, but saves them money too. Remote work gives way to more flexibility during the day, reducing stress and increasing employee satisfaction.
Communication Can Be More Challenging
A con to remote work is that communicating with coworkers and clients can become more challenging. With the lack of physical space to meet face-to-face, agencies are leaning on platforms like Google Meets, Zoom, Slack, and Microsoft Teams to convene, collaborate, and collect feedback. This can lead to holes in communication, so agencies need to work harder to eliminate those gaps.
Company Culture is Harder to Curate
Without holiday socials, lunch breaks, and happy hours at the local bar, workplace culture can be harder to create with remote teams. Camaraderie can be improved with tactics like virtual happy hours, but the bond between coworkers is overall more difficult to foster, so additional attention needs to be paid in this area.
The Future of Agencies
With hope for the end of the pandemic on the horizon, is remote work here to stay? The reality is that the future of creative agencies will be some sort of hybrid. When life starts to get back to normal, employers will likely give their teams the option to work at home or in-office, or only require onsite work a few days a week. They must also work to accommodate employees and clients who are not geographically close enough to come into the main office. "I think in general this crisis will accelerate a trend toward distributed workforce that began well before," notes the global head of a holding group PR firm.
Streamlining the Remote Work Process
With remote work here to stay, many organizations will need to rethink their processes to streamline project management. Managing workflows, websites, and campaigns online can be difficult with traditional management techniques. Luckily, project management softwares like CROOW were designed specifically for remote teams. CROOW was made by creatives, for creatives to rethink project management processes in a hybrid-working world. With task tracking, project approvals, asset sharing and more, CROOW is a one-stop-shop to increase your agency’s remote productivity.