Think about your most recent purchase. Did you choose a particular brand over another? Did you make this choice based on your previous experience with that brand in terms of cost, quality, consistency, ease of use? Maybe the brand fits with your lifestyle or values? Brand acts as a signal to consumers, and in turn, our brand choices reveal part of ourselves to those around us. Your personal leadership brand is no different. Developing and sharing your leadership brand lets your team and colleagues know who you are, what you stand for, and how you work. Read on to learn how to create your own personal leadership brand for project and career success...
Author: Brad Egeland