BradEgeland.com #PMP #PPM #project #Agile #cybersecurity #planning #ai #SAFe #coronavirus #virtual #mindmap #remote #COVID19 #scaledagile #fintech #webdesign
  • Welcome
  • Contact
  • Mentoring Contact Form
  • Expertise
  • Blog
  • Find Local PM Jobs
  • Books / White Papers
  • Software / Service Reviews
  • This Week in PM
  • PM Video Series
  • Awards/Recognition
  • Templates & Downloads
  • Clients
  • Professional Services
  • Past Survey Results

How to Transition Your Business Online

5/17/2018

0 Comments

 
Picture
​The majority of modern shoppers are turning away from in-person stores and doing their shopping online. You can buy just about anything online nowadays, from exotic vacations to your weekly groceries.
​

This rise in online businesses is a natural shift in the marketplace, but that doesn’t mean it’s simple to transition your in-person business online. Here’s a guide to transitioning your business online that won’t lose you any customers!
​

Why Move Your Business Online?

In today's market, everything is online. It’s not enough to have a brick and mortar store. People want to be able to shop 24/7 and without worrying about holidays or store hours.

An online business never takes days off. It doesn’t have to hire a store clerk or a cashier. There’s a lot of upfront work when setting up the website, but once you’ve established the right platform it’s smooth sailing as long as you have the right marketing strategy.

You might need to outsource your online marketing work, and with a good reason. This free Google AdWords PPC wasted spend calculator tool by Fang Marketing shows just how much of your marketing budget you can waste away by putting it to a bad use. As you transition online, you cannot afford such wasting, so it’s a smart choice to actually find a professional to help you.

One more reason is having your stuff out of the office and working online as a way of taking down the overhead costs. Sure, some may decide to still go to a coworking space but those costs won’t come near the downtown shop with office space for all employees. Just keep in mind that some cities may observe local holidays and you should make sure to find a strategy to keep your shop open without breaking any labor laws.

Choosing a Platform

The backbone of your e-commerce business is your platform. Luckily, you have a lot of options in 2018 when it comes to choosing the right platform for your needs. There are preestablished platforms like Etsy and eBay which already have a customer base. These might be a good fit for smaller businesses with a product selection that fits one of these established platforms.

Your other platform option is to build your own website. It’s easy to integrate a store within your own website by using a tool like Shopify for WordPress. This does all the heavy lifting for you so you can focus on populating your website with the best products. No matter the platform you choose, make sure your website is easy to navigate.

Checkout Process

Just like how chip and pin machines replaced swipe and sign, quick checkouts are replacing the old, lengthy process. Amazon changed the world of e-commerce when it introduced one-click checkout. Now, other businesses need to meet this need for quick shopping and quick checkout. The faster your buyers are able to enter their credit card info, the less abandoned carts you’ll experience as a business.

People are naturally impulsive shoppers. They choose products based on emotion, and the longer they wait before checking out, the more likely that logic will catch up to them. CustomerThink.com explains how people make 95% of their buying decisions based on subconscious feelings. Take advantage of these feelings by optimizing the buying experience.

Current Customers

If you already have a brick and mortar business, you’ve already done a lot of the hard work. You have an existing customer base who is interested in your product! Give your current customers what they want by making their lives even easier with an online shopping experience they won’t forget! Promote your new e-commerce website to your current customer to increase sales.

Transition Online

The trends are clear. E-commerce businesses are here to stay.

It’s up to brick and mortar businesses to transition into the digital space if they want to keep up with the unchanging trends. Who knows how many in-person stores will exist in just a few years if things keep progressing as they are? Meet these trends and find business success with these tips above!

Statistica reports the number of online shoppers has been drastically on the rise since 2009! You want your business to get a piece of that profitable e-commerce pie.

Picture
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author:

    Picture

    Brad Egeland


    Named the "#1 Provider of Project Management Content in the World," Brad Egeland has over 25 years of professional IT experience as a developer, manager, project manager, consultant and author.  He has written more than 7,000 expert online articles, eBooks, white papers and video articles for clients worldwide.  If you want Brad to write for your site, contact him. Want your content on this blog and promoted? Contact him. Looking for advice/menoring? Contact him.

    RSS Feed

    Picture
    Picture
    Picture
    Picture

    Archives

    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    March 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    June 2010
    May 2010
    April 2010
    March 2010
    November 2009

    RSS Feed

Powered by Create your own unique website with customizable templates.