Understanding communication styles is pivotal to executing a successful project. As we have covered on the BrightWork blog before, ineffective communication is the primary cause of project failure 33% of the time and has a negative impact on project success more than 50% of the time according to research conducted by the Project Management Institute (PMI). The most useful skill to develop and use to combat this bane of project success is the ability to understand and adapt to different communication styles, while also appreciating the impact of your own style on a group dynamic. This article will delve into some established schools of thought around communication styles and help you apply them in the context of your project teams. I will begin with the four traditional styles of communication before looking at some more ‘new school’ approaches to communication...
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