Yes, I am drinking a Surge soda right now as I type this. That may not be big news to some of you, but in our family – and specifically to two of my sons – it is a huge thing. Surge soda and its disappearance is sort of like the original Coca-Cola, only on a smaller scale. Surge was created by Coca-Cola in 1996 to compete with Pepsi’s Mountain Dew. But since we all know that Mt. Dew is the best soft drink ever, Coca-Cola realized that it wasn’t possible for it to win out over Mt. Dew and they chose to discontinue Surge in 2003. Many faithfuls – including my 2nd son who was 14 at the time – begged for it to come back. Coca-Cola tried Vault soda as a replacement and it was closer to Mt. Dew, but still not enough competition and it eventually disappeared as well...
Author: Brad Egeland