Not all projects are created equal – that’s for sure. And a project that you might think has monumental importance for the organization may draw a lukewarm response from your top executives…leaving you wondering where you misjudged everything. Sometimes you have to work really hard to get projects approved and funded…and sometimes it’s an effortless process. It all depends on who thinks it’s important, how you’ve approached it and “sold” it, and well….a little luck, too.
I’m going to discuss five top tips that I think are very important when you are forced into the process of “selling” your new ad campaign or web project or any type of creative project to your top management to get approval, funding and staffing so that it can become a real project. I look forward to your comments and thoughts on these tips and others you might share as well.
I’m going to discuss five top tips that I think are very important when you are forced into the process of “selling” your new ad campaign or web project or any type of creative project to your top management to get approval, funding and staffing so that it can become a real project. I look forward to your comments and thoughts on these tips and others you might share as well.
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