Very often in the project management world, I find that we are reactive on our creative projects. Issues come up and we fight them. Decisions need to be made and we set everything aside to gather the team and choose the best path. The client calls about a concern or a new functionality that needs to be included, or a new twist in the marketing campaign we are tediously preparing for them and we react with a fix, a plan, or a change order.
Sometimes it seems like the actual daily running of the project is an afterthought, doesn't it? The stuff we must be doing to keep a good handle on the project gets pushed aside or relegated to second tier tasks. The project status reporting, managing the budget, and even meeting with the team and planning rather than reacting gets moved around to the point of being wedged in where it can just fit into the schedule. These tasks are likely given far less than half the attention, time and priority they otherwise should be given because we are often fighting fires. There just aren't enough hours in the day, resources in the pool or dollars in the bucket to get it all done. Sound all too familiar?...
Sometimes it seems like the actual daily running of the project is an afterthought, doesn't it? The stuff we must be doing to keep a good handle on the project gets pushed aside or relegated to second tier tasks. The project status reporting, managing the budget, and even meeting with the team and planning rather than reacting gets moved around to the point of being wedged in where it can just fit into the schedule. These tasks are likely given far less than half the attention, time and priority they otherwise should be given because we are often fighting fires. There just aren't enough hours in the day, resources in the pool or dollars in the bucket to get it all done. Sound all too familiar?...
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