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Six SEO Tools to Consider for 2020

1/14/2020

1 Comment

 
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In the digital era we are in today, competition is the fuel that drives most businesses and individuals to give their best, with the knowledge that people are presented with different options to choose from. This is exactly why digital marketing has gained a lot of attention because of the immense impact it has on modern businesses.

Social media has become the leading space in which people sort out almost all technology-related needs also, websites such as serpbook.com help businesses in their quest to gain unmatched rankings in multiple search engines through SEO.

So much thought has been put on website functionality in a bid to provide value to users, and persuade them to develop a routine of continually visit certain sites. It is undeniable that both developers and social media marketers are doing a good job as far as search engine optimization, an you need to move with the tides if succeeding in your online business is your ultimate dream.

Now that you are a social media marketer, SEO tools are not a new concept to you. If they are, then you need to read on! The good news is coming. 
You must have tried so many marketing techniques for SEO, but are you sure you have covered all ground? Enlisted here are 6 tools that you should definitely add to your list if you haven’t tried them yet:

SEOquake

This is a reliable SEO extension for browsers that concentrates on optimizing a page’s content. It does this by combining fully featured SEO analysis. Interestingly, SEOquake can totally stand alone and still give you desired SEO results for your site.

The uniqueness of this browser plugin is that it is fast, and can analyze the metrics of any page on your site, and other sites you take interest in. additionally, this amazing tool shows backlink information on specific URLs; hence showing you how your site is keeping up with the competition. This way, you will be able to determine whether your social media marketing strategy is working, or you need to make adjustments in specific areas.

MozBar

In the field of SEO, this tool is renowned for its effectiveness and for the fact that has widely been used by social media marketers who run top sites across the world. Moz picks up data from more than 10 different search engines, and gives you a wholly analyzed reports in real time.

Once installed on your device, this tool can give you insights from SERP as well as offer you with more site analysis that help in optimization. 

MozBar has a variety of SEO features for custom searches, SERP metrics comparison and rankings.

SEOptimer

This is a metrics optimizer that acts as an audit by monitoring and reporting on every aspect of SEO on your site. It identifies loopholes and alerts you on possible areas to fix – especially technical ones. 

The SEOptimer checks for Meta keywords, images and alt text, external and internal links, Meta descriptions and page titles, which are significant areas for successful optimization. The aftermath of using this tool is a clear report that include tips to improve the optimization of your site for better rankings.

Google webmaster

Google is ranked as the most popular search engine. To make even better, the developers have designed tools that are ideal digital marketers who take SEO with the seriousness it deserves. Google Webmaster is one of them.

This tool is specifically for monitoring and analyzing your site to give you a report of what search engines think of your site. It also points out errors like indexing issues, bugs, among others that might contribute to the sluggishness and poor rankings of your site.

Google incognito window

This tool may seem like a cheesy way to optimize your site, but its efficiency draws it to our top list. 

The incognito window updates you on searched key words customized by users. It allows you to practice accuracy and become specific in keyword ranking thus helping you make sound decisions in terms of content development for social media marketing.

XML Sitemaps

This tool allows you to create a sitemap in a format that can directly be uploaded to webmaster tools.

XML Sitemaps gives search engines an easy time to understand the structure of your site during crawling. Simply put, they act as advisors to search engines on what to crawl. 

Once crawling is done right, optimization is attained not only for your pages, but also for your site’s domain.

Since social media is inevitable in today’s market, having the above SEO tools to walk hand in hand with your social media marketing strategy will ensure that you outrank your competitors, and become a market leader to emulate. Have them in your digital toolbox!
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    Brad Egeland


    Named the "#1 Provider of Project Management Content in the World," Brad Egeland has over 25 years of professional IT experience as a developer, manager, project manager, consultant and author.  He has written more than 8,000 expert online articles, eBooks, white papers and video articles for clients worldwide.  If you want Brad to write for your site, contact him. Want your content on this blog and promoted? Contact him. Looking for advice/menoring? Contact him.

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