You drive the project meetings on a weekly basis – both with your creative team and with your ad, marketing, campaign or design client. Communication and collaboration is critical, and at the heart of all of this is what? The project status report. At least it should be. That weekly project status report – along with a revised, up-to-date, detailed project schedule – should be the lifeblood of the communication flow of the project. Expectations are set, tasks assigned, progress reported, issues acknowledged and timeframes agreed upon... it all goes into this vital weekly communication that should be happening on every creative project, everywhere, every day. Do this, and little - if anything - can fall through the cracks...