This sudden realisation sparks mild panic, "are we ready" they ask. "Is the quality good enough and what if it doesn't work?" The fear of the unknown raises its head, "will my boss be pleased and what happens if she doesn’t like it?" The result of all these questions and doubt is finishing touches, and a push to add last-minute improvements to the product. These usually cost time and money, as this work was not envisaged or planned for at the start of the project.