#PMP #PPM #project #Agile #cybersecurity #cryptocurrency #ai #SAFe #zerotrust #virtual #mindmap #remote #scaledagile #machinelearning
  • Welcome
  • Contact
  • Resume
  • Expertise
  • Blog
  • Books / White Papers
  • Software / Service Reviews
  • Mentoring Contact Form
  • This Week in PM
  • PM Video Series
  • Awards/Recognition
  • Templates & Downloads
  • Clients
  • Professional Services
  • Past Survey Results

Three Ways to Create a Buzz for Your Product

10/12/2010

5 Comments

 
You’re a small company with a new product that you know is going to turn the industry on it’s ear.  Everyone will want to use your product and you’ll be rich overnight…if you can just get the word out fast and effectively.  Well, you have it half right.  Get the word out effectively, but the fast part may not be necessary or even a good idea. 

Two negatives are associated with that:

 - You never want to grow your business too fast
-   Getting the word out too quickly could cause a major stir and rapid adaptation of your product before you’re ready and able to support that large of a customer base

So, how do you do it…how do you get the word out effectively and efficiently and grow your customer base for it in an appropriate fashion so that you’re not overloaded?  There are three key ways to do this….

1.    Offer an incentive to early adopters or beta testers.  If you’re confident about your product and it’s potential impact and if you already have a good customer base, then offer this new product to them for free for a period of time and allow them to help you work through some of the kinks.  You’re essentially getting extended testing for free – as long as the issues that come up aren’t so big that they kill the product and damage your customer following.  And if it’s your first product, you can do the same thing, but you won’t have your current customer base to draw on – you’ll have to find those customers/testers.  Mainly by shopping for them from competitors…it will be harder, but you’ll find them.

2.    Do the press releases and whatever news or magazine print you can garner.  Offer the info to any reasonable print publication you can.  Who you contact about this will depend heavily upon what industry you’re in….but if you’re in the tech industry the amount of publications and press release sites out there are more than enough to help you effectively get the word out.

3.    Offer guest articles to websites and blogs…post, post, post.  You can create a buzz for your product just by writing your own article in your own words and offering it as a free guest post to any relevant site that will have you…and there are literally hundreds of sites that will allow this.  Start doing this well in advance – perhaps even writing follow-up progress report articles on the product as your release approaches.  Create anticipation in your potential user community.  And, don’t forget to post about it on Twitter….often.

I originally authored this article for Real Deal Technologies here.

5 Comments
Air Jordan Shoes link
11/24/2010 10:37:27 am

Today is giving day, i will be home. lovely 10-11-25 days.

Reply
Air Jordan link
2/15/2011 09:43:04 pm

You got to be very careful if you don't know where you're going, because you might not get there. Do you think so?

Reply
comprar sibutramina link
3/4/2011 11:05:44 pm

You certainly deserve a round of applause for your post and more specifically, your blog in general. Very high quality material.

Reply
Supra Footwear link
3/11/2011 03:48:15 pm

My life is so cool, my life is so cool.Oh yeah, from a different point of view

Reply
marlboro red link
5/30/2011 12:15:12 pm

i would have sat on the lawn with my children and not worried about grass stains.

Reply



Leave a Reply.

    Author:

    Picture

    Brad Egeland


    Named the "#1 Provider of Project Management Content in the World," Brad Egeland has over 25 years of professional IT experience as a developer, manager, project manager, consultant and author.  He has written more than 8,000 expert online articles, eBooks, white papers and video articles for clients worldwide.  If you want Brad to write for your site, contact him. Want your content on this blog and promoted? Contact him. Looking for advice/menoring? Contact him.

    Picture
    Picture
    Picture
    Picture
    Picture

    RSS Feed

    Archives

    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    March 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    June 2010
    May 2010
    April 2010
    March 2010
    November 2009

    RSS Feed

Powered by Create your own unique website with customizable templates.