BradEgeland.com #PMP #PPM #project #Agile #cybersecurity #planning #ai #SAFe #coronavirus #virtual #mindmap #remote #COVID19 #scaledagile #fintech #webdesign
  • Welcome
  • Contact
  • Mentoring Contact Form
  • Expertise
  • Blog
  • Find Local PM Jobs
  • Books / White Papers
  • Software / Service Reviews
  • This Week in PM
  • PM Video Series
  • Awards/Recognition
  • Templates & Downloads
  • Clients
  • Professional Services
  • Past Survey Results

Top Five Ways Augmented Reality is Impacting Marketing and Advertising

4/30/2020

0 Comments

 
Picture
Picture
Picture
Top Five Ways AR is Impacting Marketing and Advertising...

Enter Real Environments – Marketers can allow their audiences to use AR to enter real environments via their mobile device.  By providing users with a completely immersive 360 degree view, they can get closer to the world that the marketer would like to present. From stadiums, stores and hotel rooms to outdoor venues and even live concerts, AR will help bring consumers closer than ever to the brands they love. An example can be seen at: triggerglobal.com/work/vuforia-tango-keynote

Bring the Brand to Life – By using AR, companies can “overlay” their experience directly into the real world of the consumer, delivering a new level of interaction and opportunity.  When consumers can see their favorite brands and characters right in their own, familiar environments, it provides a deep connection, which can lead to increased brand engagement.  For example, prior to the release of The Last Jedi, fans were able to go to major landmarks around the world, such as the Eiffel Tower, Golden Gate Bridge and Niagara Falls and see a life-sized Star Destroyer in AR hovering above. An example can be seen at: triggerglobal.com/work/star-wars-landmark-ar

A New Level of Social Media Engagement – Brands are always seeking ways to increase their social media engagement with their followers and fans. AR presents a powerful tool to deliver unique experience, visuals and videos that encourage social creation and sharing.  Facebook, Instagram and Snapchat are already using AR to provide new tools for their users.  The more content a brand can provide to its fans, the more buzz it can potentially secure on social media. An example can be seen at: triggerglobal.com/work/Snapchat-lens-studio-partner

Using Location-Based Experiences for Marketing – From retail store and restaurants to hotels and concert venues, many businesses still rely on foot traffic to be successful. By adding AR to the businesses’ marketing mix, they can develop compelling content to bring consumers to their location. These location-based experiences can utilize the existing location’s footprint and add a new layer of interactivity, content and personalization.  By providing unique experiences, such as AR photos with the brands images or compelling games that use the location as the “playing field,” brands can bring in traffic while separating themselves from the competition. An example can be seen at: triggerglobal.com/work/disney-resorts-sw-rebels

Keeping a Brand Fresh – Any brand can create an app, website or Facebook page, but the challenge is developing fresh content to bring consumers back.  AR presents the opportunity to deliver something new and exciting to consumers, while also allowing marketers to continually update the experience, so that consumers will want to see what is next and new.  We are still in the early stages of AR being used for marketing and advertising, but some brands have already done amazing things and the future is bright. An example can be seen at: triggerglobal.com/work/nba-ar-app

AR AND 5G

With the advent of 5G technology, many industries are poised to be reshaped.  From self-driving cars and healthcare to manufacturing and entertainment, 5G will have a major impact on both businesses and consumers. One area that will see a major impact due to 5G is augmented reality (AR).  Jason Yim, CEO of mixed reality agency Trigger, has some great insights into why 5G is the technology that will push AR into the mainstream and how AR can become a part of everyday life.

Here are four reasons Yim sees AR truly taking off after 5G becomes widespread:
​
  • Size of content: Basically a “bigger pipe” allows AR creators to push more content to a device.  For example, Volumetric 3D video is a hot topic within the AR industry. Right now that type of content has to be preloaded into an app and is so size prohibitive that content creators have to use it sparingly. Yim believes that if 3D content could be streamed, it would open up many content opportunities in industries including entertainment, sports or even travel and hospitality.
​
  • Micropositioning:  Yim states that the anticipated leap in accuracy of indoor positioning with 5G will be a game changer in retail and other locations including airports, museums and theme parks.  Consumers will have access to advanced AR experiences that more accurately allows them to see yet-to-be-purchased furniture in their living room, new clothes on their body before they order, new types of experiences at tourist locations and more.

  • Connectivity at events: With 5G, those going to large public arenas, events, concerts and sporting events will no longer be bogged down by the concentrated traffic. Therefore, consumers will be able to take part in amazing, new social experiences that up until now could not be done because of bandwidth

  • Speed to the cloud: Some AR experiences hinge not on the size of the file, but the speed of processing and transmission. A Google Lens-type of recognition tool, where for example you point at a flower and get identification back, may only appear to the consumer as a few lines of text, but its usability depends on its speed. Waiting 2 seconds may create a very frustrating user experience, especially over many scans and frequent use vs. an "instantaneous" response.  5G will vastly increase speeds in communicating with the cloud, delivering a much better consumer experience.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author:

    Picture

    Brad Egeland


    Named the "#1 Provider of Project Management Content in the World," Brad Egeland has over 25 years of professional IT experience as a developer, manager, project manager, consultant and author.  He has written more than 7,000 expert online articles, eBooks, white papers and video articles for clients worldwide.  If you want Brad to write for your site, contact him. Want your content on this blog and promoted? Contact him. Looking for advice/menoring? Contact him.

    RSS Feed

    Picture
    Picture
    Picture
    Picture

    Archives

    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    March 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    June 2010
    May 2010
    April 2010
    March 2010
    November 2009

    RSS Feed

Powered by Create your own unique website with customizable templates.