Creative teams, creative ideas, creative processes, creative solutions. Working a creative project with minds that are wrapping themselves around solutions that require a lot of out-of-the-box thinking is not much different than working a very technical project with several very skilled technical individuals with diverse backgrounds and opinions on emerging technologies. There will understandably be some clashes from time to time over strong egos and strong opinions on what the best route to take for a given project outcome is. It is a fact of life...
Author: Brad Egeland