This is a question for everyone. If you’re a project manager looking for a new job, why choose you? If you’re a consultant looking for your next consulting gig, why should your potential client choose you over someone in-house to lead the next big project or help implement a new process? And if you’re small business trying to gain new customers in a certain market niche…why choose your services over 10 or 15 other companies offering the same or similar services? Have you given much thought lately about what makes you stand out against your competition? Well, you probably should...