I can't say that there is a magic formula to being a creative project manager. I’m not saying that project managers are awesome individuals with skills no one else possesses. There are some key criteria, I believe, that go along with being a solid project manager. But not all are critical and many organizations are ok with using roaming resources to lead one-off creative projects from time to time like possibly a lead designer or top marketing individual in the company – especially in smaller creative industry organizations.
What I’m going to do is present a case for the role of dedicated project manager as a better alternative to the “sometimes a PM, sometimes not a PM” individual who periodically leads projects as they come up. If that works for your organization, more power to you. And I realize that budget dictates what you can and can’t do in this area. However, if you have the budget, I think a dedicated creative project manager PM is a huge asset to the organization. Why? Mainly because of the following areas of expertise that an experienced, successful PM can bring to the table in an organization of any size…
What I’m going to do is present a case for the role of dedicated project manager as a better alternative to the “sometimes a PM, sometimes not a PM” individual who periodically leads projects as they come up. If that works for your organization, more power to you. And I realize that budget dictates what you can and can’t do in this area. However, if you have the budget, I think a dedicated creative project manager PM is a huge asset to the organization. Why? Mainly because of the following areas of expertise that an experienced, successful PM can bring to the table in an organization of any size…
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