Do you ever ask yourself or your team this question as you’re working on a creative project? “Would this client hire our ad agency again to work on their next creative product rollout or marketing campaign?” While client satisfaction should probably always be our ultimate goal, we are often too busy in the here and now to consider what’s going on with the client; are they excited about what we are doing for them, and will they want more? But that needs to be in our thoughts – especially if we are a strategic link to keeping a firm viable, grabbing new clients and revenue streams and holding on to existing clients. During these times, ask yourself, “Would this client hire me again?” I do that often. My motto is, “You’re only as successful as your last client thinks you are…” So, would they? Am I doing the right things for them? Am I serving them well…giving them my best?...
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